Segment Planning Supervisor

Education

Graduate of any 4-year course

Qualifications

Experience
with at least 2-year professional experience in the following:
• Project/Program Management
• Marketing and Analytics
• Telco or FMCG Distribution Methodology

Experience in configuring Campaign and Customer Profiling Tools

Skills & Attributes
• Strategic Thinker with initiative and vision Critical Thinker
• Innovative
• Techno-savvy
• Detail and process-oriented
• Excellent written and verbal communication, interpersonal and presentation skills
• Ability to organize, plan and handle multiple activities in a fast-paced environment
• Ability to manage time and workload effectively.
• Ability to interface, partner, coordinate with any level or background within or outside the organization
• Ability to work independently and in a team environment, with minimal direction/supervision
• Ability to address controversial topics with tact and diplomacy

Duties and Responsibilities

Role Overview
Ensures relevant execution of baseline customer lifecycle for each Brand Segment. Defines and manages execution of Campaign Plan/s to deliver Brand defined Marketing objectives, Campaign KPIs and Target Campaign ROls.

1. Design Customer Lifecycle/ Journey Map and Campaigns encouraging for actionable insights from Insights Specialist with multi-channel engagement options for test and BTL that will deliver marketing objectives, campaign KPI and target ROIS 2.
2. Develop business case for planned campaigns and campaign portfolio, socialize and secure approval from respective stakeholders
3. Manage execution of campaign pipeline for assigned segment.
   • Engage brands and other stakeholders for directions, updates, campaign results reporting and issue management.
   • Work with implementation teams to ensure campaign programs total execution with in agreed timelines and documentation.
   • Secure funds for incentives needed for the campaign.
4. Analyze and report Campaign Performance to assigned brand.