Channel Planning Specialist
Location:
Makati, Fourth District, Philippines
Date:
Apr 29, 2024
Education
Graduate of any four-year degree course, preferably business courses.
Qualifications
- At least 1 year Field Sales experience as Key Accounts Manager or Distributor Manager.
- At least 2 years Brand Management/Trade Marketing experience in a reputable telecommunicationsor consumer company.
Duties and Responsibilities
- Clearly translates all market and internal data into relevant analysis that feeds into sales and marketing strategy and activities.
- Consolidates all promo ideas coming from TMD Ops and Marketing, filtering the activity calendar and ensuring a strong business case for each activity.
- Consults with field and support groups from planning to implementation stage of all demand generation programs.
- Conducts capability assessment with all stakeholders to check for supply, technical, and sales implementation capacity;
- Secures Commitment of needed resources for all programs (budgets & trade communication materials - i.e. advertising, merch mats, trade collaterals);
- Communicates and creates tools needed by field for timely implementation and seamless execution of all activities.
- Collaborates with internal cross-functional partners to improve and innovate processes.
- Coaches and provides guidance on Career Development of subordinates.
- Consolidate and monitor weekly on-ground activities.
- Evaluates the projects with marketing.
- Build the business case and plan for targeted attacks; regularly monitor the KPIs.