Brand Equity Senior Manager

Education

Graduate of Business Management, Marketing Management, or Marketing-related course.

Qualifications

•    Strong experience in Brand Management and/or Business Analytics
•    Telecoms background is preferred
•    Knowledgeable in Data Visualization
•    Established ability to work with cross-functional teams across various levels and external partners

Duties and Responsibilities

Role Overview:

Establish a strong digital and ATL footprint for the GigaLife App to contribute in downloads and usage; Smart 5G and other network innovations for thought leadership and subscriber migration; and lead implementation of Corporate Thematic campaigns. Apart from leading these campaigns, the BEM Manager will also ensure branding adherence for Smart Signature/Postpaid.

Smart 5G Roll Out Implementation

• Ensure tight alignment with Brands and Go-To-Market teams on campaign implementation of Smart 5G as it rolls out nationwide.
• Ensure ATL, BTL plans are aligned with overall migration strategy.

Communication

• Lead the communication plans and marketing mix of the GigaLife App, Smart 5G and other network-related innovations, providing transparency on deliverables and timelines.
• Lead IMC planning and implementation of Corporate Thematic campaigns, ensuring all internal and external partners deliver requirements on time and on strategy.
• Ensure all internal and external partners in your area of responsibility are briefed to deliver against campaign plans and objectives.
• Ensure all Smart Signature/Postpaid campaigns and materials adhere to established branding guidelines and strategy.

Optimization

• Analyze consumer research and brand health tracking; partner closely with the media, advertising, and analytics teams to define campaign performance metrics to ensure a high level of effectiveness.